Where it's at, in San Francisco. http://t.co/VtUVRjFt
a place to bury strangers on fountain square tonight for #midpoint indie summer series. # @ Fountain Square http://t.co/hZCHGFhn
the field. not even two minutes in and people can't stand still. #festever #pitchfork http://t.co/X10oIQg4
#Phantogram silver on black. July 24 at Wonder Ballroom in Portland, OR @ Powerhouse http://t.co/TB6L8WpR
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For the seventh year in a row, we are headed south to sell posters to the masses at a little festival that you may have heard of in Middle-of-Nowhere, Tennessee. That’s right, it’s time for Bonnaroo ya’ll! We’ve got the RV rented and our rain boots are packed so keep an eye out for us on the road and come say HOWDY if you find yourself on the farm this week. For those of you that are going and aren’t excellent planners, don’t worry, we’ve got you covered with the handy Powerhouse Festival Survival Kit. Take notes, these are the items any festival goer needs to survive the mud and the muck. After years at Bonnaroo there are certain things we’ve learned not to leave home without. And lucky for you, you don’t have to learn the hard way.
Visit us at the Powerhouse booth. We’ve got what you need to have a rad Roo experience! And while you’re there, you should browse our latest rock posters and summer merch.
If you’re not at Bonnaroo this week, don’t fret. We’ll be tweeting and instagraming updates of the action all week. Keep your eyes peeled for follow up blog posts capturing the whole festival right here at phfdesign.com.
See ya down there!
On the Cover of PRINT Magazine
A few months ago Ronson Slagle – an art director for PRINT and HOW Magazines – stopped by the shop to pick up some ink buckets for a photo shoot for The Color Issue of PRINT Magazine. When he asked if we’d like to collaborate on the cover design after seeing examples of our work we jumped at the chance. To connect back to the cover article on the historical roots of split fountain printing, Powerhouse Factories designer Aaron May used the technique to create a fresh, summery print that serves as the basis for PRINT’s June cover.
For those unfamiliar, split fountain is a printing technique where different color inks are loaded next to each other on the same screen. When pulling the ink through the screen to create a print, where the two inks meet creates a gradient effect. Check out the photos below for a behind-the-scenes look at the process that went into creating the cover and be sure to check out the finished product on newsstands now!
In the art world there are spoofs & rip-offs, and then there are authentic tributes to true artistic expressions of a particular time period or genre. The latter is what you’ll find in Mike Joyce’s book, Swissted – which pays homage to the 80s and 90s poster scene by flipping it entirely on its head.
The poster art of the 80s and 90s reflected the music that was its muse - antiestablishment punk rock and grunge. These pieces, often created by amateur artists, were typically black and white, gritty, using found imagery that were modified to make a deliberate point.
The question you have to ask yourself is, why take a gritty form representing a culture and turn it 180 degrees?
Well, for Mike Joyce it blended two divergent inspirations, as Joyce says, a belief, “that conflict and contrast make for great art.” In the introduction to Swissted, Joyce shares what he enjoyed about the International Typographic Style, “I was drawn to their way of communicating with unembellished clarity through such signature characteristics as grid systems, sans-serif typefaces, asymmetric layouts, and geometric forms.”
If you’re reading this you’re most likely an artist, poster collector, art lover, a music fan, or one of our family members. No matter the case we’re always looking for inspiration. Sometimes we fail to recognize contrasting items when they can be the most inspirational. This was the case for Joyce, he wanted to bring his two passions together and prove that it could be done. It’s a good lesson for us as artists and we hope it’s inspiring for you as well.
If nothing else, the designs rock so check out the book anyway.
Whether you’re a filmmaker, song writer, or fine artist - at the end of the day we’re all just telling stories to make our work more relatable for our audiences.
Storyboard artist, Emma Coats’ 22 Rules of Storytelling, shares a quick and dirty rundown of some very simple, yet powerful guidelines for focusing your narrative.
And here’s a nice looking infographic and poster for you more visually inclined folks!
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